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1001, 2014

JWT 100 Things to Watch in 2014

By Porter Lee|January 10th, 2014|Advertising Ideas, Advertising Specialties, Association Marketing, Direct Marketing, Educational Marketing, General, Magic Cubes|Comments Off on JWT 100 Things to Watch in 2014

Going Digital? Staying Digital? Or adding a hands on, tactile experience, this list of what’s hot and how to apply to your marketing mix.

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from the annual list of 100 Things to Watch for the year ahead from JWT.

It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.

3101, 2013

3 Dimensional Table Tents for Interactive Bar Promotions

By Porter Lee|January 31st, 2013|3D Cubes, Advertising Specialties, Beer Wine Liquor, Beverage, Case Histories, Gallery, General, Magic Cubes, Marketing Concepts, Trade Show Gifts|Comments Off on 3 Dimensional Table Tents for Interactive Bar Promotions

Touch. Teach. Connect Your Brand with Your Fans. Engage with a 3D Table Top Liquor Promotion for Bars and Restaurants

Get your free samples now..

Take a look how the 3D MagiCubes, Touch Teach and Connect with the 18-34 demo. You think they only want Digital Marketing? Think again. The digital generation wants to TOUCH. They want to get their hands on everything. And when they are sitting at the bar, or in the lounge they get excited when they can fidget and play with a fun tactile game or cube. Now lets get on with the show…


Get your free samples now..

Here is an actual custom 3D Video Proof of a Magic Cube. Yes, you can get your own, Get your free samples now.. Or send us your artwork, and get Free 3D Video with your own graphics. Click the Spec Sample link above.
…


Get your free samples now..

Ok, got time for another example?


Get your free samples now..

1807, 2012

How to Use Infographics successfully in your dimensional advertising and direct marketing collateral material

By Porter Lee|July 18th, 2012|Business Trade Show Gifts, Educational Marketing, General, Marketing Concepts, Trade Show Gifts|Comments Off on How to Use Infographics successfully in your dimensional advertising and direct marketing collateral material

Dimensional Infographics generate response and action:

Is it advantageous to use infographics for a successful marketing collateral material?
One should consider using info-graphics in their marketing collateral material as a part of the 3 dimensional advertising. As advertising firms constantly intend to upgrade the kind of advertisements they prepare in order to keep attracting new customers towards the brand. From using 3D advertising to using something as basic as using info-graphics, advertising firms constantly strive to retain the impression of their brand in people’s mind. Many people are using a Magic Cubes to display their info graphics.

How has using infographics helped people?

The history of infographics for showcasing ideas and thoughts goes back to the beginning of 20th century, where brilliant philosophers were able to communicate well. Infographics has since then been used not only to give information but also to create a sense of awakening amongst the people. People who were unaware of various information regarding important things, infographics were the ideal way to give information in one image alone. The cave paintings made by the cavemen in prehistoric times is the ideal example for infographics where everything we know today about the caveman has been immortalized in the cave paintings.
Hence, since history began, information through images has been the most effective way of communicating. People simply had to view an image with related information and they would perceive the information on it.

How does infographics help marketing companies?
Marketing companies look for strategies to create that lasting impression on people’s minds about brands. This is done by using various new age technologies for advertisements like using the internet, mobile phones and until recently 3D films. But the most effective medium of communicating brand information or any information till now has been the infographics. Several marketing companies are using MagiCubes infographics in their dimensional advertising to get their marketing off the screen and into the hands of their prospects. Their marketing collateral material consists of one page or image which represents everything that the brand stands for. From providing statistics showcasing the status of the product to other brands to simply providing information on the origin of the brand, these infographics material carry it all.

How do people react to infographics being used as a part of the marketing collateral material? Is it effective?
Yes, most people who have seen a brand or any piece of information given by the government using the infographics technique have remembered the messages of the material. It has been more effective that bombarding images constantly at receivers to create a subliminal impression on people’s minds. Marketing strategists simply need to issue a single paper or give their messages in a single frame that contains all that the brand intends to communicate to people, and they will remember it. The essential component of creating a lasting impression in infographics is to understand the visual components that highlight the key messages of the advertisement. Most marketing companies hire an expert in infographics but many are experts in their own right as they use this strategy while giving presentations and slide shows.
Ultimately, it all depends on your creativity to communicate all the necessary information in a single frame without misleading the viewers. If the audience understands the key aspects of your advertisement, then, your marketing collateral material will be successful. For a free demonstration of infographics on a MagiCube, please call 877-99-CUBES or request a sample kit at this form https://3d.magicubes.com/samples

1210, 2011

3D Dimensional Mail for Direct Marketing Success

By Porter Lee|October 12th, 2011|Case Histories, Educational Marketing, General, Magic Cubes, News|Comments Off on 3D Dimensional Mail for Direct Marketing Success

Dimensional Mail

When it comes to Business to Business marketing one of the key necessities is to stand out and get past the gate keepers. Reaching qualified prospects with impact is crucial. Creating a positive emotion when presenting your marketing is also very important when you want your clients and customers to remember you.  Using direct marketing and now known as dimensional mail, is now offering new and creative ways to break through the media clutter.

According to the Direct Marketing Association’s Response Rate Report – You can compare any direct response medium flat direct mail with dimensional, 3D tactile mailings and see that measured responses can pull 200-300% better than flat, envelope pieces.  In fact in the Direct Marketing Association’s Response Rate Report states last year, dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association’s Response Rate Report, with campaigns for some businesses yielding astronomical response rates of close to 16 percent. (The average response rate for other direct mail ast year was just 2.73 percent.)

The key to understanding dimensional mail is for one thing is that it’s not flat, and it typically arrives in a 3D Cube box or a cylindrical tube.  Consumer marketers selling packaged goods, for instance, have traditionally used boxed mailings to send product samples to hundreds of thousands of consumer prospects at one time. Unfortunately, only extremely deep-pocketed companies can employ this form of sampling to reach wide consumer audiences. The good news is, when used to target business-to-business prospects; dimensional mail campaigns can be dramatically effective in producing results from small, well-qualified, prospects.

Now B2B marketers can create custom small run dimensional mailings. Not all dimensional programs are the same, and they certainly do not offer the same results.  Depending on creative, and whether or not the campaing is long term or short lived.  But most importantly, one objective is clear. Engage your prospect with information that is delivered in a fun and playful medium.

Here are some ideas for creating a 3D dimensional marketing campaign:

1. Pre-qualify your list. Because mail that arrives in a box can be hard to resist, dimensional mailings are rarely discarded or opened by screeners, making them a great way to get your sales materials seen–and noticed–by your prospects. And although dimensional mail has a higher per-unit cost than simple flat mail, the cost for your overall campaign can be kept within modest bounds by mailing hand-delivering your boxes. It’s therefore critical to get your mailings in the right hands. Create a 3D item that creates multiple impressions, engages the audience and tells a story.

Begin by reviewing your company’s database and selecting your top B2B prospects. Do everything you can to clean and pre-qualify your prospects list, including making multiple phone calls to each business on the list until you’re satisfied you’ve found exactly the right decision-makers.

2. Create a memorable campaign. In order to open doors or move prospects further along in the sales cycle, your dimensional mail pieces have to be clever and demonstrate how you’ll meet your prospects’ needs. So tie your campaign in with your company’s overall marketing and advertising campaign.

What should you put in your box? It all depends on the message you want to convey. Just be sure the object is something your prospects will want to keep, and even display, for a while. Avoid overdone advertising specialty items, such as imprinted mugs, and go for something unique. For example, a Washington-area speechwriter once sent a “relaxation kit” to targeted decision-makers at major PR firms. His box included an aromatherapy candle and a neck pillow with his logo on it, along with clever, illustrated instructions on how to use the kit for maximum relief–and the message imparted was that hiring him would relieve the stress of too much work. So take some time to think about just what objects would work with your primary message–and what objects your clients would find unique or useful.

3. Make follow-up a top priority. In most cases, the primary purpose of dimensional mail is to capture the attention of prospects and open the lines of communication. That makes immediate follow-up within one to three business days essential. If your dimensional mail is successful, it’ll warm up your prospects and make them more receptive to your phone call. Of course, with the high response rate of dimensional mail, if your campaign is truly effective, prospects will soon be contacting you.

Touch. Teach. Connect with Three Dimensional Marketing with Magic Cubes. Desktop marketing that creates a positive emotion with your brand to your prospects.  And that Creates Endless Impressions® all year long.  Contact MagiCubes.com for free samples.

508, 2011

How to create Association Membership Marketing Promotions

By Porter Lee|August 5th, 2011|Association Marketing, Business Trade Show Gifts, Charitable Donation Marketing, Educational Marketing, General, News, Reviews, Trade Show Gifts|Comments Off on How to create Association Membership Marketing Promotions


How to create Association Membership Marketing Promotions
Traditional means of marketing for fundraising, membership recruitment and charity campaigns, can get lost when using old-fashioned philanthropy methods. Not to mention the clutter of endless competition in the market place. Magic Cubes is the 3D solution to the break away from the marketing clutter. Magic Cubes is a fun and friendly approach to TEACH your objectives, and a way for your prospects to CONNECT back to you. 3D Magic Cubes is a tactile experience that offers many ways for prospects to TOUCH your brand and message, in a fun and playful way, and that creates engagement with your objectives and brand. And isn’t that the marketing objective?

With a variety of shapes, Magic Cubes provides endless ways that TOUCH, TEACH, and CONNECT with potential supporters while they learn the important benefits of your organization. Magic Cubes provides a 3D experience that surpasses ordinary logo only branding, by engaging people with your benefits and values in a way that tells a story, right in your prospects hands. Magic Cubes state of the art printing and surface areas deliver and increase awareness, plus with available QR codes your supporters can now connect to your online content, such as supportive videos and website directly from this desktop marketing machine.

Magic Cubes is a great way to market your messages, plus they help build relationships and provide the opportunity for people to feel a connection with your cause and organization.

Touch Teach Connect with Magic Cubes, 3D Desktop Advertising that tells a story.Contact a creative MagiCubes.com reseller today.

508, 2011

Student Enrollment Marketing Alumni Donations ideas

By Porter Lee|August 5th, 2011|Advertising Specialties, Case Histories, Educational Marketing, General, Marketing Concepts, Trade Show Gifts|Comments Off on Student Enrollment Marketing Alumni Donations ideas



Student Enrollment Marketing Alumni Donations ideas

Reaching out to prospective students, alumni and potential contributors can have its challenges. Your message must communicate in a way that makes your institution stand out, and in a way that your prospects do not dismiss or discard your marketing and communication agenda. Discover how custom 3D Magic Cubes can deliver your marketing message in a fun and engaging way and deliver your marketing curriculum as a tactile experience. As recipients unfold the Magic Cube they actively TOUCH your brand while the 3D Magic Cube TEACHES prospects about your offerings, and ultimately potential students and supporters will CONNECT to your organization. The 3D Magic Cubes TOUCH, TEACH and CONNECT, giving potential students or supporters a way to learn more about your educational facility. Plus by adding a QR code, Magic Cubes CONNECT prospects to your online content, that is promoting your marketing and fundraising objectives. Always 100% designed with your own custom graphics and images, Magic Cubes create endless impressions with a fun and memorable experience on the desktop. Visit MagiCubes.com to Touch Teach Connect in 3D.

208, 2011

Pharma and Medical Industry Marketing that Educates

By Porter Lee|August 2nd, 2011|Case Histories, General, Marketing Concepts, Medical Pharma Marketing, QR Codes, Trade Show Gifts, Uncategorized|Comments Off on Pharma and Medical Industry Marketing that Educates


Competition is fierce in all areas of the medical industry. Traditional printed collateral such as brochures are sure to be an important piece of the promotional marketing mix for Pharma, Dental and Medical Marketing, but also easy for your prospects to toss in the trash. When communicating for product launch, introductions and new Wellness programs it is important that important medical information for educational and marketing purposes actually gets communicated.

Finding ways of maximizing your marketing or advertising budget is important for successfully marketing to the healthcare industry. But, the real key is to create an emotional bond and connection with your customers, while providing the educational information industry regulations require. And, when it comes to picking out educational, promotional giveaways, it’s important to keep the perceived value in mind. Let me show you how.

The 3D desktop Magic Cube is a folding advertising puzzle that displays information about your product or services. Complete with all the wonderful emotions the high quality photography will convey, the 100% custom Magic Cube sits on your prospect’s desk or counter-top. And, when they pick it up, they will be engaged in the fidget factor. Add a QR code for a link to your website, where medical professionals can request samples, download product sheets, or ask you a question. Magic Cubes make excellent trade show gifts that continue to communicate and brand long after your marketing event. That’s desktop branding with integrated real-time lead generation. Simply put, if connecting to your prospects adds to your bottom line, then choose what the experts choose. Visit MagiCubes.com for your custom Magic Cube and start leaving lasting impressions today.

2406, 2011

Use video to present Promotional Products

By Porter Lee|June 24th, 2011|Artwork, Case Histories, General, Imprinted Promotional Products, Marketing Concepts, Production Specifications, Resellers, Trade Show Gifts|Comments Off on Use video to present Promotional Products

Case Study: How to Make Your Proofs Go Viral and Increase Sales

Use Video to present promotional products

Challenge: Advancements in technology have traditionally allowed for “virtual proofs” – those 2D images with a logo on a generic product.  This may work for standard “Logo Only” style products with one- or two-colors, but what about custom desktop items that have full color, full bleed, and are interactive and 3D? Further, with the global nature of business – trade shows and offices spread out around the globe – sharing proofs and getting approvals from multiple buyers can slow down production, and increase delivery time and prices.

Until recently, the only way to show a proof or a spec sample of a desktop item was to create a complete pre-production sample – a sure way to eat up a good portion of a client’s budget while increasing the production time by several weeks. Further, looking at a proof on paper or even in a PDF can, well, fall flat when a distributor’s buyer is reviewing a proof. “Our challenge was to find a way to not only showcase the various manipulations of the MagiCubes®, but also help distributors increase their sales,” says Ron Friedman, Founder, PTI Corp, owner of MagiCubes® brand of 3D folding advertising puzzles.

Solution: MagiCubes® offers free 3D videos for both proofs and specs in as fast as one or two days. Since these desktop items are always 100% custom, showcasing the promotional item via a video proof allows clients to interact with the simulated product in the same way as if they were actually physically interacting with the product. For example, buyers can inspect a 3D product by watching a quick video to view all designs on the cube.  Since most MagiCubes® have nine to 20 panels, this is very efficient compared to reviewing nine to 12 static pages of a PDF proof.

Using specific MagiCubes.com templates, the clients simply place their custom images and text on the template. We then put the artwork through a very sophisticated 3D rendering process to create the video proof. In fact it’s the same technology and same software used by Hollywood Studios and Madison Avenue Ad Agencies for creating 3D motion graphics.

Upon completion, the video is uploaded to Youtube.com. We upload them as private, and they are only available to view with the specific link we provide. The Video Channel is safe and is not branded. The videos have a voice over track that explains that the video itself is a proof, and the buyer should carefully review for copy and image orientation, etc.  Distributors can choose to use their own voice and logo branding on the videos they share with their clients.

Results: 3D virtual proofs are eco- and budget-friendly, and, in many cases, increase sales. Friedman shares a recent example: “Distributor Bob Levitt sent in an order for 1,500 MagiCubes. Shortly after we sent the video proof to Bob, he forwarded it to his corporate buyer, who, in turn, re-distributed the 3D video proof to the company sales team around the world. The original order was 1,500 pieces, a $5,000 value. In the end, the order increased from $5,000 to $12,000.”

Adds Levitt, the V.P. of Sales for Tangerine Promotions [Now  CEO @  Brandsavvy Promotions], “Being able to provide such a quality proof in video format via a simple link, which could then be emailed to various department heads, was the key to tripling the order quantity. Usually, I am only provided one or two physical proofs, which are kept under wraps with the primary buyer. But with the 3D video system, I am able to get this product proof presented to multiple recipients in the far corners of globe in less time than it takes to drive through my Coffee Bean for a latte. Within hours after I circulated the video link, I received a call from my client that  not only was the proof approved, but yet another sales manager who viewed the video wanted to increase his allotment. After all was said and done, that week I received two more calls from the same buyer to keep increasing the order quantity. That video proof in effect doubled my commissions. I love when technology works ‘for’ you.”

The 3D video proof of the promotional item went viral throughout the client’s management resulting in substantial new business. Having a link that corporate buyers can forward is like having the video be the “inside rep” for the distributor. See the actual videos proofs here- https://3d.magicubes.com/custom-samples

1905, 2011

Direct Marketing ideas for promotional advertising

By Porter Lee|May 19th, 2011|3D Cubes, Advertising Specialties, Business Trade Show Gifts, General|Comments Off on Direct Marketing ideas for promotional advertising

GKIC Super Conference – Bill Glazer, co-founder of Glazer-Kennedy Insider’s Circle ( http://dankennedy.com ), discusses the importance of Involvement. Bill demonstrates how MagiCubes ( MagiCubes.com ) can help info marketer’s get their prospects and customers attention with this desktop “Involvement” device. Now 100% customized for your info product, service or brand.

3103, 2011

How to choose Promotional Products that work.

By Porter Lee|March 31st, 2011|Business Trade Show Gifts, Case Histories, Gallery, General, Marketing Concepts, News, Reviews|Comments Off on How to choose Promotional Products that work.

Get the power of positive emotion with the #1 choice of promotional product experts.
Bob Levitt, 17 year veteran and expert advertising and promotional product specialist speaks out about what works when you have hundreds of thousands of promotional product items to choose from. Simply put, if lead generation is important. If connecting to your clients and prospects adds to your bottom line, then choose what the experts choose.


203, 2011

Promotional Products leap from Desktop to Internet with QR Codes

By Porter Lee|March 2nd, 2011|News, QR Codes, Trade Show Gifts|Comments Off on Promotional Products leap from Desktop to Internet with QR Codes

Promotional Products leap from Desktop to Internet with QR Codes

(LOS ANGELES) – February 7, 2011 – MagiCubes.com® has taken its 3D promotional products to the next level of customer engagement. Magic Cubes are utilized as Promotional Products that are given away as gifts at Trade Shows and business meetings. Now, Quick Response (QR) code placement on all Magic Cubes products allows B2B and B2C marketers to link their 3D physical desktop promotional product to the online world.

MagiCubes® are a 3D promotional item that can be manipulated from nine to twenty separate images/messages that are printed with stunning graphics. The advertising puzzles can be changed into a variety of shapes including a business card or soda can. The QR codes drive prospects from the 3D MagiCube® instantly to mobile websites, videos, eCoupons, surveys, online quizzes, blogs, and more with a simple click / scan from a mobile phone using QR reader software. Most new phones have the QR reader installed, or it can be easily downloaded from Apple App Store, Android Market, and BlackBerry App World.

“When it comes to picking out promotional giveaways, it’s important to keep the perceived value in mind,” comments Ron Friedman, founder of http://MagiCubes.com. “Can simple branded items reinforce your MarCom objectives with tangible ROI? MagiCubes already engage and have lasting impressions, now they also drive customers directly to your digital content and can push a new offer again and again as frequent as you like, via a QR code, and that’s desktop branding with integrated real-time lead generation.”
A marketing plan that includes a fun and interactive promotional product can be important to the bottom line, but you need to be able to track the ROI to justify spend. Friedman explains, “QR codes are of particular interest to marketers because it gives them the ability to measure response rates with a high degree of precision for demographic and geographic analytics. This allows for easier ROI calculation, thus helping justify spending on marketing budgets. ”

For additional information, visit www.magicubes.com.

About MagiCubes®
MagiCubes® are a patented 3D promotional item that can be manipulated into nine separate images/messages. For 20 years, PTI Corp. has been developing and manufacturing these 3D advertising puzzles that can be easily changed into a variety of shapes such as the iconic cube, a 20 sided diamond cube, and even a soda or beer can. The MagiCubes were designed as a promotional item that people will hold on to – literally. As such, the product has the “Best Fidget Factor” and now it also has digital connectivity. For more information, visit www.magicubes.com.

For images or videos, contact: Chantel Fiedler, 818-301-5313, Chantel.Fiedler AT magicubes.com
END

1602, 2011

The Best use of QR codes with unique promotional products

By Porter Lee|February 16th, 2011|Business Trade Show Gifts, General, QR Codes, Trade Show Gifts|Comments Off on The Best use of QR codes with unique promotional products

When using promotional products and business advertising items consider adding a QR code to increase your ROI. QR codes can link to dynamic content right from your customers desktop to your digital content. Imagine having your brand physically in the hands of your customers, and being able to present your sales video, or a lead generation e-book, or even surveys and coupons.  Watch this video for a quick demo how a fun advertising folding puzzle called a Magic Cube can present all this, plus create a positive emotion, fun experience with your product, brand or service.

2212, 2010

QR Codes link Desktop to Online

By Porter Lee|December 22nd, 2010|General, QR Codes|Comments Off on QR Codes link Desktop to Online

MagiCubes announces turn key QR code placement on all Magic Cube products. Add a QR code to your 100% custom magic cube to link your 3D Physical Desktop Promotional Product, to the online world. Link to Mobile sites, Videos, eCoupons, Surveys, Online Quiz, Blogs, Phone numbers and more with a simple click / scan from any Smart Phone.

Example of 7 News Promotional Product the desktop deliver video content

VW brings the showroom experience via hand held promotional item

Educational Promotional Tool Delivers Weekly How-To Videos


1711, 2010

Mr. Lumpy Mail Gets Tactile at the Glazer-Kennedy Info Marketing Summit

By Porter Lee|November 17th, 2010|General|Comments Off on Mr. Lumpy Mail Gets Tactile at the Glazer-Kennedy Info Marketing Summit

Backstage at the Glazer-Kennedy Info Marketing Summit 2010 in Baltimore, I caught up with Jon Goldman, Mr. Lumpy Mail (http://www.LumpyMail.com) and CEO of Brand Launcher. He had his hands all over the Magic Cube. He explains the attraction, motivation and down right ROI, of what makes Magic Cubes the secret tactile marketing device for information marketers. Get more information, in one of the most engaging and tactile products to promote products and services. Watch the Video! See more at MagiCubes.com or call +1-877-99-CUBES.


1709, 2010

Promotional Products that Engage in 3D

By Porter Lee|September 17th, 2010|Advertising Specialties, Business Trade Show Gifts, Case Histories, General, Marketing Concepts, Trade Show Gifts, Travel Promotional Products|Comments Off on Promotional Products that Engage in 3D

The Magic Cube Effect of 3D Marketing and Advertising

As advertising pressure rises, people’s attention and willingness to accept companies’ attempts at communication declines.

Recent advertising and marketing studies confirm that tactile marketing materials are an efficient way of getting the attention and sympathy of your target group. Promotional giveaways not only enjoy the highest acceptance of all media, they also excel in their recall-performance: 72% in unaided awareness, vs. 24% for print- and 49% for TV-advertising.  (Promotional Product Study 2009)

Integrated into your marketing and advertising concepts, an effective promotional product giveaway can markedly improve the effect and durability of a marketing campaign, an event or a trade show.

Magic Cubes® combine the communicative strengths of a giveaway with the design flexibility and information depth of print media. Amazement, the play instinct and the joy of discovery guarantee 100% attention and intensive engagement with your message.

For more than 18 years, PTI Corp’s (Owner of Magic Cubes® since 1993) customers have confirmed the practical effectiveness of the Magic Cubes® as 3D Objects for advertising.

Marketing consultants report of long lasting placement of Magic Cubes® on the desks of their clients. Direct-marketing experts are amazed about response-ratios and salespeople are delighted by the increased awareness of customers with Magic Cubes® as a tactile sales-aid.  3D Objects for advertising that enriches with positive emotion creates the magic that creative directors seek in creating memorable advertising. With the Magic Cubes® this is available as a 100% customized hand held promotional product gift.

If you would like to learn more about the communicative effect of Magic Cubes for Object Promotions and promotional products in general, please contact your promotional products professional and tell them you want the Fidget Factor®!

1609, 2010

Trade Show Gifts without Stress Balls, mugs, pens

By Porter Lee|September 16th, 2010|Advertising Specialties, Business Trade Show Gifts, Magic Cube Diamond, Magic Cubes, Medical Pharma Marketing, Trade Show Gifts, Travel Promotional Products|Comments Off on Trade Show Gifts without Stress Balls, mugs, pens

OK, we know planning a trade show exhibit can be stressful.  Creating a marketing plan that includes a fun promotional product is important to the bottom line. So what does it take to create a Fun Business and Trade Show Gift that also tells a story and educates your customer on your objectives.  When considering your branding, it is important to engage your customer so they have a positive emotion with your brand. Sure its easy to buy a product, slap a logo on a stress ball or pen, but does that really get the marketing job done after the event? Lets compare Stress Balls to Magic Cubes for Trade Show Gifts and picking out the best promotional product for advertising.


Engage with MagiCubes.com on Facebook

2708, 2010

Promotional Products for Pharma Education Trade Show Gifts

By Porter Lee|August 27th, 2010|Case Histories, General, Medical Pharma Marketing|Comments Off on Promotional Products for Pharma Education Trade Show Gifts

Here is a collection of some of our favorite Magic Cubes created for Medical Trade Shows and Hospital Marketing.   This is truly an “Edutainment” promotional product that Engages, Educates and Entertains, ALL YEAR LONG. All because of the Fidget Factor! Get your images together and submit for a FREE Video Proof for your client today!

Mouseover bottom of video to view other Medical and Pharma Video Case Histories.
Call your Distributor to get a Custom Demo of a Magic Cube with your own artwork.
Engage with MagiCubes.com on Facebook

2508, 2010

Advanced Design and Layout MC107 DIY

By Porter Lee|August 25th, 2010|Artwork, How To (Layout/Design)|Comments Off on Advanced Design and Layout MC107 DIY

Please review this short video for the basic elements and concept needed for layout of the MC107 Magic Cube.

This example is for the MC107 7cm Magic Cube and is the most popular style.

Below- The MC107 7cm Cube is animated with the corresponding Template Panel #’s on each panel of the cube. Match this “Mock Up” cube to the correspoding #’s on the Official Templates provided by MagiCubes.com

The concept is the same for all the cubes, but the above example and the below video are specifically for the MC107- 7cm Magic Cube (This is the most popular style).

Helpful Links:

To find the unique template for a particular MagiCubes® style, please see the Tab labeled ART TEMPLATE on the specific product detail page on the MagiCubes.com website.

Please read the “Getting Started PDF” located in the template Zip (download from product detail page). Here is the one for the MC107- Getting Started.

Upload Art link- Use this FTP to upload your artwok. Up to 100 GB is OK. We know, these can be large files.

We’ll then create a 3D Video – After Designing your cube, upload your art and we’ll create a 3D Video Spec / Proof for your review, just like these examples – Proof Examples 

Optional Presentation Aid: Add your own voice and branding to personally present to your clients. Just supply us with an audio voice message and your logo. We’ll do the rest.

If you have questions, please contact Magi Cubes M-F, 9am-5pm PST. 877-99-CUBES (28237).

2505, 2010

Porsche unfolds new Cayenne Magic Cube promotion.

By Porter Lee|May 25th, 2010|Automotive, Case Histories, General|Comments Off on Porsche unfolds new Cayenne Magic Cube promotion.

“I just want to let you know how happy my client is with the PORSCHE Cayenne Magic Cubes you made for us. Knowing full well how scrutinizing PORSCHE is about their image, they had nothing but accolades when they saw their cubes and now the dealers are clamoring for more…stay tuned for at least one reorder! –Ed L. – Promotional Products Distributor

Great example of how to engage with emotion using promotional advertising products that generate more Fidget Factor that a promotional item like a coffee cup with a logo or a mouse pad with a logo.

2305, 2010

Promotional Product gifts found in Museums

By Porter Lee|May 23rd, 2010|3D Cubes, Artwork, Business Trade Show Gifts, Case Histories, General, Magic Cubes, Marketing Concepts|Comments Off on Promotional Product gifts found in Museums

Turn your corporate branding into a Museum Quality gift. The official home of Magic Cubes, ( MagiCubes.com ) offers Top Quality production for Magic Cubes®. As seen in museums gift stores from around the world. Imagine creating a sense of engagement with positive emotion for your company branding in the hands of your customers, just like Museum Quality 3D Magic Cubes. With the Magic Cube, you can create similar emotion to that of world renowned artists, with your company marketing in a folding 3d magic cube. See so many museum magic cube gift ideas below.

Those who are looking for a 3D Trade Show Giveaway can get a free Spec Sample with your own custom artwork. It takes only 1 business day to see your custom design unfold for truly unique promotional business gift. See how to create a custom magic cube spec sample – https://3d.magicubes.com/custom-samples

The MagiCubes.com MUSEUM CUBES VIDEO DEMO

THE MET MUSEUM MAGIC CUBE

THE VAN GOGH MUSEUM SHOP MAGIC CUBE

THE ARTIST BLOCK MAGIC CUBE

THE PUZZLE MUSEUM FOLDING CUBES

THE FIND – MAGIC CUBE

705, 2010

Adding Promotional Products to your Social Media Marketing Mix

By Porter Lee|May 7th, 2010|Business Trade Show Gifts, Case Histories, General, Marketing Concepts|Comments Off on Adding Promotional Products to your Social Media Marketing Mix

Social Media is something everyone can do, and that millions of individuals are using.  Marketing your small or large business with social media is certainly an important part of the today’s media mix. Marketing on Facebook, Twitter  and LinkedIn is a practice that engages customers while they are on the go, or at their desk. Giving your fans (tribe) promotional gifts is an profitable way to reinforce your brand while engaging your customers.  Choosing the right B2B promotional advertising gift will help to ensure you get the best return for your investment.

Using Promotional Gifts

So after spending some time promoting your brand on Social Media, you want to take the next step and really engage your fans and followers with your brand. You have a product or service to sell and you feel it will be of interest to many of your key prospects, customers and clients. What do you do next? Here are a few key points you should consider when choosing your promotional gifts and advertising specialty products.

  • Send your priority clients and customers, those you tweet back and forth with regularly an inexpensive but useful gifts such as a promotional mouse mat, printed mug or promotional pen. Print these with your logo and a message and reinforce your brand. Try to choose and item that really engages your audience offline as much as your tweets and posts accomplish online.  For example, the Magic Cubes offer over 30 styles that Engage and Entertain while delivering your branding messages. Magic Cubes actually deliver a marketing story in a 3D interactive promotional gift that is entertaining for each recipient.
  • Hold a competition. You might like to post a question about something within your industry and offer the Magic Cubes as a gift to the first 50 followers that answer the question correctly. This is a great way of having a little fun while keeping your posts and tweets interesting while promoting your brand, and educating your customers.
  • Reward people for following you. If you are offering free printed mugs or promotional pens to people who follow you, word will get around. Everyone loves free stuff. It is important to remember that not all of these followers will be quality followers. Some will be SEOs that represent a business or worse a robot. Looking for and rewarding interested ‘humans’ with promotional gifts is an excellent way of building your brand. Look for useful yet inexpensive gifts such plastic pens, mouse mats and keyrings, or the ever popular Magic Cube.

2204, 2010

Magic Cubes Video Product Proofs

By Porter Lee|April 22nd, 2010|3D Cubes, Artwork, Production Specifications|Comments Off on Magic Cubes Video Product Proofs

Save 3 Weeks of Pre-Production, and $195 with the new 3D Video Proofing and Spec Video system from www.MagiCubes.com.  Now you can upload your artwork, and withing 1-2 business days, receive a Die Cut Accurate Video Proof. Great for SPEC Proposals to Clients.  Not sure what Trade Show gift to giveaway? Test out your custom artwork with a creative Video Proof. Click Here for Video Proof Technology details.

3011, 2009

Select best promotional products for your clientele patrons

By Porter Lee|November 30th, 2009|Promotional Products|Comments Off on Select best promotional products for your clientele patrons

As compared to the other conventional methods of advertising, promotional products are also cheaper as well as more realistic to bring better results. By using a set of promotional gifts, you can extend the memo to the most forthcoming buyer of your establishment at any point of time. Therefore if you want to publicize and promote your business amongst your patrons, then the promotional products are the finest choice. Nowadays the process of acquiring a promotional product is not as easy as it seems. It entails a lot of exploration and survey to ensure that they suit the choice of your targeted consumers along with the event. You may pick the products on several characteristics like the sex, social background, profession as well as the hobbies of your customers. For instance, if you maker makeup products for women, then the promotional products can embrace articles like ladies umbrella, make up mirror, aesthetic bags, wallets etc. Stamping could be done in an extraordinary manner so as to enhance the status of your company on a regular basis. This would help you in making your promotional operation more successful.The markets of today are immensely swamped with a selection of promotional products that would suit all the resources and favorites. Some initial investigation should be done by your in order to understand your patrons along with bazaar, before choosing the finest promotional product.The promotional products are categorized in numerous segments that are based on the price.   Many articles that serve as a good choice for promotional products are stated below:Promotional Pens: pens are the most accepted promotional items amongst the consumers. Since they are obligatory for everyday use, pen holds an important charge to people. If your pen is of a superior class, it can create positive impact of your services in addition to establishment.Flying disc: They come in a large range of dye as well as are ideal for imprinting business’s name along with symbols. The note of your business would get crossways in association with amusement and frolic.Key tags: The key tags are very popular promotional merchandise and they come in a range of designs as well as dyes. Imprinting your company’s name or symbol on the key tag will keep a constant reminder of your brand name in front of the patron.Desktop items: Several items such as pen holders, mouse pads and desktop calendars are frequently exercised by most of the people. These matters give a chance to exhibit your business’s name in front of the shopper every day.No matter what product you prefer to give, worth plays a central character in the promotional worth of a product. To augment the visibility of your product, you must decide the best eminence promotional items within your funds. In order to pick the finest promotional product for your patrons, you certainly need to know your clientele in addition to the marketplace.

2911, 2009

Select best promotional products for your regulars

By Porter Lee|November 29th, 2009|Promotional Products|Comments Off on Select best promotional products for your regulars

Promotional products are cheaper and realistic as compared to the conservative publicity methods. Extending the memo to your prospective patron of your corporation is possible with the help of promotional products. Therefore if you want to promote in addition to publicize your establishment amongst your consumers, then the promotional products are the best choice. However, getting a promotional product is not very straightforward. It entails a lot of research in addition to survey to guarantee that they suit the choice of your targeted customers along with the occurrence. Assorted characteristics are considered while choosing the products such as hobbies, profession, sex etc of the regulars. If you are an aesthetic products maker, then you can embrace items such as umbrella, make up mirror, wallets in addition to makeup bags in your promotional products. Publishing could be done in an impressive manner so as to augment the esteem of your company on a regular basis. This makes your promotional movement much more winning.Today, the marketplace is rushed with a large variety of to suit all predilections as well as budget type. Before choosing the superlative promotional product for your consumers, you must conduct some initial exploration to understand your marketplace along with patrons.Promotional items can be cataloged into different sections based on their asking price.   Many articles that help as an excellent choice for promotional products are stated below:Promotional Pens: pens are the most allowed promotional items amongst the patrons. Since they are necessary for everyday use, pen holds an important worth to people. If your pen is of a fine worth, it can generate helpful impact of your services in addition to brand.Flying disc: The flying discs are found in a range of color as well as are deemed to be great for embossing the name and logos of your company. The message of your corporation would get crosswise in association with amusement along with frolic.Key tags: The key tags are much admired promotional merchandise as well as they come in a range of designs in addition to shades. The name along with emblem of your corporation could be imprinted on the key tag that would keep a reminder if your establishment in the mind of your patron.Desktop items: items like mouse pads, pen holders, paper holders, desktop calendars as well as paper weights are quite frequently employed promotional gifts. This sort of promotional items gives your company a chance to present its name before many of your probable shopper. No matter what product you decide to give, class plays a vital task in the promotional value of a product. You should decide the superlative class promotional items that are within your resources in order to augment the visibility of your products. In order to prefer the best promotional product for your regulars, you certainly need to know your patrons along with the market.

2911, 2009

Capture brand name with promotional products

By Porter Lee|November 29th, 2009|Promotional Products|Comments Off on Capture brand name with promotional products

In the current bazaar set up, many companies would believe that dispensing the promotional products to their consumers would prove to be very price. However, the truth is that the promotional items have the capability of making an important influence on the intended regulars of any company. An establishment can easily magnetize their possible customers by spreading the promotional merchandises. The promotional products are more valuable as evaluated to the other conventional advertising preferences like tabloid ads, magazine ads along with television commercials. Dispensing of the promotional products also help in boosting the sales of a company. Many organizations are today including the sharing of promotional merchandises into their advertising operations. It is therefore, a sharp move to distribute the promotional products to the end customers in the current recession scenario.Any organization can clearly invite their aimed regulars with the aid of the promotional products. An establishment can disperse the promotional merchandises on assorted instances such as the displays, social meets and public gatherings. However, the organization which distributes the most creative, functional along with unique promotional merchandises, are more trafficked by their probable customers.Sharing of the promotional products is more helpful than sending straight electronic messages to the intended customers. Most individuals classify these electronic mails as rubbish or span correspondence as well as even refrain themselves from reading them. The customers that receive the promotional products can easily snivel, touch as well as utilize them. A significant effect of the enterprise is created with the support of the promotional products. As compared to the unswerving e-mails, any organization can get better response from their regulars by dispensing promotional products.Mostly merchandises like the promotional keyrings, conference folders, promotional bags, promotional clothing, promotional pens in addition to promotional mugs are allocated to the regulars because these merchandises are more practical in their normal life. When the consumers would employ these promotional products, they would also market for the company in addition to also they would get reminded of the products and services that the company offers. If the clientele are contented with these promotional products, they would submit the business to their family members as well as acquaintances, which would prove beneficial for the enterprise. The end customers of a enterprise can simply grab the brand name with the promotional products.The promotional merchandises are even helpful for enhancing up the confidence of the employees of any company. If the workers are gifted the promotional merchandises as an appreciation for their role towards the company, they would feel cherished. This also encourages the workers to labor hard along with lead the organization towards the corridor of achievement.

2911, 2009

Unique Promotional Products that educate customers

By Porter Lee|November 29th, 2009|Promotional Products|Comments Off on Unique Promotional Products that educate customers

The promotional products are more valuable as contrasted to the other customary publicity preferences like tabloid ads, magazine ads in addition to television commercials. Distributing the promotional merchandises is just like an investment which would aid in improving up the sales. Many companies are currently including the allotment of promotional merchandises into their marketing campaigns. In the current recession set up, spreading of the promotional products to the intended consumers is definitely an intelligent move.Any organization can simply attract their aimed customers with the aid of the promotional products. Promotional products could be disseminated by any organization on diverse occasions like the public gatherings, displays and societal meets. However, the company which disperses the most creative, helpful as well as unique promotional merchandises are more trafficked by their potential consumers.Rather than sending unswerving e-mails, dispensing promotional products is more effective. Most folks classify these e-mails as scrap or span electronic messages in addition to even refrain them from reading them. The regulars that receive the promotional products can simply snivel, touch as well as use them. A significant impact of the organization is created with the assistance of the promotional products. As compared to the express electronic mails, any establishment can get improved reply from their regulars by dispensing promotional products.Mostly merchandises like the promotional keyrings, conference folders, promotional bags, promotional clothing, promotional pens as well as promotional mugs are disseminated to the consumers because these merchandises are more useful in their daily life. The clientele publicize for the organization, when they exercise the promotional products. If the regulars are content with these promotional products, they would submit the enterprise to their family members and friends, which would prove beneficial for the establishment. The end regulars of an establishment can straightforwardly seize the brand name with the promotional products.The self esteem of the staff could be straightforwardly boosted up with the help of the helpful promotional items. Your workers would feel cherished when you would gift them there products as a token of appreciation for their input for your organization. This also encourages the staff to work hard as well as lead the business towards the trail of success.

2911, 2009

Promotional Products – helps in grabbing the brand name for your company

By Porter Lee|November 29th, 2009|Promotional Products|Comments Off on Promotional Products – helps in grabbing the brand name for your company

Spreading the promotional products is a rational move, during the present market scenario. However, the truth is that the promotional items have the capability of making an important impression on the objected clientele of any business. An enterprise can simply attract their budding consumers by dispensing the promotional merchandises. The promotional products are more effective as balanced to the other traditional publicity options like tabloid ads, magazine ads as well as television commercials. Spreading of the promotional products also aid in boosting the sales of an organization. Many companies are these days including the distribution of promotional merchandises into their promotion campaigns. It is therefore, a clever move to disperse the promotional products to the aimed regulars in the contemporary recession scenario.Promotional products can straightforwardly drive the traffic of the target clientele for any company. Promotional products could be allocated by any establishment on numerous junctures like the community gatherings, exhibitions along with societal meets. However, the company which allocates the most creative, practical in addition to unique promotional merchandises, are more trafficked by their probable regulars.Rather than sending unswerving electronic mails, spreading promotional products is more helpful. Most persons do not read these e-mails are rather they categorize them as rubbish or spam electronic mails. The consumers that receive the promotional products can easily snuffle, touch as well as employ them. A noteworthy effect of the business is created with the support of the promotional products. As evaluated to the unswerving correspondence, any company can get better response from their clientele by dispersing promotional products.Mostly merchandises like the promotional keyrings, conference folders, promotional bags, promotional clothing, promotional pens along with promotional mugs are disseminated to the regulars because these merchandises are more helpful in their each day life. The regulars market for the business, when they employ the promotional products. If the customers are contented with these promotional products, they would submit the business to their family members as well as links, which would prove beneficial for the business. The objected consumers of a establishment can easily seize the brand name with the promotional products.The promotional merchandises are even useful for increasing up the self esteem of the staff of any establishment. If the employees are gifted the promotional merchandises as an admiration for their role towards the company, they would feel precious. This also encourages the recruits to perform hard along with lead the enterprise towards the pathway of victory.

2811, 2009

Promotional Products – helps in grabbing the brand name for your enterprise

By Porter Lee|November 28th, 2009|Promotional Products|Comments Off on Promotional Products – helps in grabbing the brand name for your enterprise

In the contemporary market circumstances, many ventures would believe that dispensing the promotional products to their clientele would prove to be very price. However, the truth is that the promotional items have the capability of making a significant impact on the target regulars of any company. A business can clearly invite their probable regulars by spreading the promotional merchandises. The promotional products are more valuable as balanced to the other conventional promotion alternatives like tabloid ads, magazine ads as well as television commercials. Spreading the promotional merchandises is just like an investment which would assist in improving up the sales. Many establishments are currently including the sharing of promotional merchandises into their advertising operations. In the present recession circumstances, distribution of the promotional products to the end clientele is definitely a sharp move.Promotional products can easily drive the traffic of the target clientele for any business. An organization can disseminate the promotional merchandises on assorted occasions such as the fairs, social meets as well as communal gatherings. However, the company which distributes the most creative, practical along with unique promotional merchandises is more trafficked by their potential clientele.Rather than sending straight electronic mails, distributing promotional products is more effective. Most folks do not read these mails are rather they classify them as rubbish or spam e-mails. However, if a establishment disperses the promotional products, the customers can easily touch, snivel in addition to use these products. A important effect of the company is created with the assistance of the promotional products. A business can surely get better retort from their consumers by the spreading of the promotional merchandises as contrasted to sending unswerving e-mails.Mostly merchandises like the promotional keyrings, conference folders, promotional bags, promotional clothing, promotional pens and promotional mugs are distributed to the clientele because these merchandises are more practical in their normal life. The regulars market for the business, when they employ the promotional products. The clientele would also submit your enterprise to their contacts and family members, if they are pleased with your promotional products. The intended consumers of an enterprise can easily seize the brand name with the promotional products.The self esteem of the workers could be clearly boosted up with the aid of the practical promotional items. If the recruits are gifted the promotional merchandises as an approval for their contribution towards the company, they would feel precious.

2811, 2009

Why Business Houses Use Promotional Products

By Porter Lee|November 28th, 2009|Promotional Products|Comments Off on Why Business Houses Use Promotional Products

Ever wondered what made that software company you work for give you a trendy and rather expensive Nike t-shirt or why the pharmaceutical company from where you buy your medicines and cosmetics wants to gift you a beautiful multi-purpose pen stand? Look carefully, all these gifts clearly display the company brand and logo imprinted within a clear view. The t-shirt probably has the logo neatly embroidered on the sleeve while the pen stand has it imprinted on side. Companies today realize the widespread appeal of promotional products which are available in the widest range of ideas possible – right from t-shirts to travel mugs to mouse pads and the ever popular hat.  In fact, it has become a regular part of any brand building campaign to set aside a budget for offering promotional products to clients, employees, customers, dealers and partners. Giving away branded promo items is a simple but effective way of showing appreciation, giving rewards or celebrating some successful achievement.However, there are many companies and business organizations that don’t like to invest in promotional products due to the costs associated with this type of investment. They probably are unaware of the wide range of benefits that come from brand building through promotional gifts. And there are endless promotional ideas which are affordable and that can do wonders for your business promotion. When it comes to promotional products, companies and business organization nowadays prefer to buy them online as it allows them to compare quotes and rates of various websites. Discounts and accessibility to easily customized products is another reason for buying promotional items online.There are a number of benefits associated with promotional gift products. Some of the important ones are:Positive impression: The first and foremost benefit of gifting promotional items to clients, employees or buyers is retention of interest. If you give away good quality, useful and durable items that can be used by the recipients for a longer period of time, your brand will remain in the vision and memory of the users longer. Motivate employees: Promotional products also help in motivating the staff or employees of your company to work better. Every employee loves to be gifted a usable and attractive promotional product as it allows them know that the company actually values its employees. Plus, it is the best way of saying “thank you” to your employees for all the support they have given to you. Traffic generation: Another key benefit of promotional products can be noticed during public events such as trade show. Giving away promotional gifts helps attract more visitors towards your booth.  Usually companies attach a brochure or a pamphlet to the promotional gift to encourage visitors to become their customers in future. Marketing new products: There are some companies who use their new products as promotional items. These products are used as free samples to make the product popular before making it available in the market. This is in fact a very effective and affordable marketing strategy as there is always curiosity associated with new products amongst users. When given away as promotional items, the new samples help give a boost to the brand visibility too.Increases sale: Apart from helping in increasing awareness, promotional products are also useful in increasing sales of your products or services. By getting better promotional products customers or employees and business clients remember your business for long time and it is very much advantageous for your business. Promotional products have typically been well received by the target audience and nicely justify the investment made in them.

2811, 2009

Choosing the Correct Promotional Products

By Porter Lee|November 28th, 2009|Promotional Products|Comments Off on Choosing the Correct Promotional Products

Promotional products are given to potential customers, current clients;  business associates and employees so choose products that are needed and have an impact. Therefore, it is important to choose the correct promotional products that appeal to your targeted audience and effectively help your business image. What should you consider when choosing promotional products?

Although the item’s cost will probably influence your selection the most, the amount you are willing to spend on promotional items is determined by who is receiving the item, the purpose of distribution, where the item will be distributed, the image you want to present to the recipient, and how the item suits the business.

If it will be given to many potential clients, the item will need to be inexpensive, useful, and distinctive so it stands out especially if participants of a conference or meeting will be receiving promotional items from competing businesses. Pens are one of the most popular promotional items for these events. They vary in prices, colors and sizes so there is always a style that will suit your business. Additionally pens can be displayed clustered together and can be purchased with added features like highlighters, flashlights, or reading lights to make them more unique. Other inexpensive promotional items are magnifying glasses, key rings, phone cradles and flashlights.

Consider the importance tying the product to your business through its appearance or with a slogan. Choose a promotional item, your audience will use so they remember your company name.

Promotional items given in an intimate setting usually cost more. An existing client who is already satisfied with your company’s work perceives the company’s image as strong. When giving him a promotional item, choose one that adds value and reinforces the image your hard work and company name have already earned. Wine, paper weights, or well made pen sets are popular.

When giving employees promotional items, your purpose may be to encourage company visibility, reward the employee or welcome a new hire. Shirts with company logos are popular and are often worn inside and outside the company. Items can be tailored to the nature of the job. Employees expected to travel may receive overnight bags or computer cases while office workers may be given desk accessories or coffee mugs. Employees receiving promotional products as a reward for good or long service are likely to receive more luxurious items like I-pods, clocks, paperweights, or golf umbrellas. in the UK visit the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.) Look out for their logo displayed on their website or stationary.

2811, 2009

Promotional Products Provide Return on Investment

By Porter Lee|November 28th, 2009|Promotional Products|Comments Off on Promotional Products Provide Return on Investment

It is clear that promotional products provide return on investment. The important factor is matching up the right product with the event or sale you are hosting or attending. Like all advertising expenditures, you want to have your promotional products work hard to stretch that advertising budget as far as possible.

Another primary concern is use of the promotional space available on the products you select. Imprinting, embroidery, embossing and etching are used to brand items with your company or product name. Additional items to include in your imprint design are contact information, images or text messages. When using smaller items, such as lanyards, pens or flash drives, it is important to keep the design clear and concise. Readability and visibility are two other aspects of imprinting message that you want to consider.

Always try to err on the side of too much when calculating quantities. It is better to have extras for use around the office or with new customers than to have people go away unhappy because they did not get the promotional item you advertised for an event. You can save money with quantity discounts, and there are times you may want to repeat the same offer with the same promotional products. Order enough at the beginning to last for all events set out in your advertising plan.

Business is the name of the game with promotions. You are using promotional products as a drawing card to bring in traffic to your booth, show, grand opening, or other marketing event. If there is a way to tie in the gift with a purchase or inquiry, it will give you an opportunity for making a sale. Your investment can be considerable, so there is merit in making that investment pay off.

2711, 2009

Promotional Products will give you an Edge over the Competition

By Porter Lee|November 27th, 2009|Promotional Products|Comments Off on Promotional Products will give you an Edge over the Competition

Promotional products will give you an edge over the competition every time. Use them at trade show booths to keep traffic coming and returning to your booth all day long. If there is a choice between your booth with gifts and the competitor’s booth without gifts, guess who will be getting the traffic all day long?

Customers and clients enjoy receiving promotional products. There are hundreds of thousands of products from which to select and most are very durable and useful. These are keys to longevity and what makes your advertising budget stretch out well beyond the horizon of time. As long as the promotional item is in use, your advertising message will be out there communicating for your business.

Use the imprint area to your best advantage. Be sure to include your company name or product name. This is what will differentiate your business from all the others and help to give your business an edge over the competition. Branding the promotional products is very important and should be given a bit of thought in the design stage. Do not crowd the imprint area with a lot of text. Keep your message clear and concise and use colors to enhance message visibility. Your specialty printer should have staff that is experienced in design to help you with your imprint message creation.

On a grand opening or special sale day, your business can get that important edge over the competition by promoting the event and the promotional product give away opportunity. Use photos and include information in the advertising for your event. For ongoing promotions, create gift sets that your customers can acquire one at a time, at each sale or event. For example, if you are giving away silverware, you could present a simple fork, knife, and spoon set at one sale, and follow that up at subsequent events with additional sets or larger table serving implements.

Try to estimate to your best ability a count of how many promotional items you will need for an event, or for multiple planned events. Order a sufficient quantity and some extras for use at the office. Employees also appreciate token gifts from time to time, and you can use them with new clients, customers or suppliers as needed.

Promotional products will give you an edge over the competition and should be used liberally to expand the reach of your advertising budget.

2711, 2009

Retaining Clients with Promotional Products

By Porter Lee|November 27th, 2009|Promotional Products|Comments Off on Retaining Clients with Promotional Products

The goal of most marketing campaigns is always to attract new clients. After all, every business has to start somewhere, and bringing potential clients in the door is always the first step to building a successful business. However, bringing in first time clients is only one part of the process. The key to longstanding business success is not only reaching new clients, but keeping first time clients around and turning them into loyal, lifelong customers. One smart way to do this is with promotional products. Promotional products are simple marketing tools that are designed to provide customers with a functional reward for patronage. However, their purpose does not end there. To the contrary, promotional products are also specially designed to promote the business, often by printing a business name or logo on the product so it serves as a strong advertising tool. Promotional products can range from simple pens to more upscale wall clocks, and can be chosen to reflect a business’s goal and services. Just consider the possibilities. For newer clients, who are just trying out a business, providing a small promotional product, such as a pen or notepad, can be an easy and affordable way to make sure that they do not forget their experience as a client. Therefore, when it comes time to seek such services again, the client is more likely to give the business a second try. A relatively new client needs to be reminded as often as possible of the services and benefits of a business, so a promotional product can work perfectly for just such a scenario. Promotional products can also be a fantastic way to turn casual clients into loyal patrons. For this style of marketing, it might be wise to invest in a slightly higher end promotional product, such as distinguished coffee mugs or useful flash drives. Such rewards are likely to speak volumes to these customers, making them feel valued and important, which is a critical key in ensuring that they will never see the need to shop elsewhere. Overall, promotional products can clearly be an important part of retaining and building a strong client base. Such options are affordable and versatile, and can be catered to reflect any number of business goals and services. With so many possibilities, all marketing departments should be sure to consider using promotional products as a key tool in their advertising campaigns. To find a distributor of promotional products in the UK visit the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.) Look out for their logo displayed on their website or stationary.

JWT 100 Things to Watch in 2014

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Going Digital? Staying Digital? Or adding a hands on, tactile experience, this list of what's hot and how to apply to your marketing mix. Edible Packaging

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3 Dimensional Table Tents for Interactive Bar Promotions

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